摘要 :
The Corporation for National and Community Service provides opportunities for Americans of all ages and backgrounds to serve their communities and country through three programs: Senior Corps, AmeriCorps, and Learn and Serve Ameri...
展开
The Corporation for National and Community Service provides opportunities for Americans of all ages and backgrounds to serve their communities and country through three programs: Senior Corps, AmeriCorps, and Learn and Serve America. These programs work closely with nonprofit and other organizations to broaden and deepen the ability of America's volunteers to contribute to our communities and our nation. In 2006, a strategic plan was set in place for five years through 2010.
收起
摘要 :
Osama bin Laden used terror to shock and demoralize the American public, to discredit American's strength, and to reduce support for American involvement abroad-and it worked. Part of his success can be attributed to his strategic...
展开
Osama bin Laden used terror to shock and demoralize the American public, to discredit American's strength, and to reduce support for American involvement abroad-and it worked. Part of his success can be attributed to his strategic use of communications. The wrenching visuals of commercial airliners- turned-missiles slamming into the World Trade Center, followed by his pre- recorded videos, and the media coverage of anti-American demonstrations, all served to advance bin Laden's messages. These well-timed, well-placed, and extremely effective messages were designed to exploit our open and ubiquitous news media, with non-stop coverage amplifying the destruction, and increasing the fear.
收起
摘要 :
At strategic, operational, and tactical levels there are good and bad examples of the use of strategic communication. Two of the primary reasons for the ineffective application of strategic communication are the lack of a fundamen...
展开
At strategic, operational, and tactical levels there are good and bad examples of the use of strategic communication. Two of the primary reasons for the ineffective application of strategic communication are the lack of a fundamental understanding of strategic communication as a process and the lack of a common definition. This paper will provide a fundamental understanding of strategic communication. It will provide a common definition that will assist practitioners of strategic communication. It will also assess the effectiveness of strategic communication using three case studies. Examination of these case studies will highlight examples that can assist with the successful execution of strategic communication within US policy-making agencies and assist strategic level planning and execution. These examples highlight effective methods executed in practice and theory. It is from these examples that lessons learned can be ascertained and put into practice until there is a common definition for strategic communication across the national elements of power.
收起
摘要 :
In many cases Special Operations Forces (SOF) are the first to arrive in the areaof Military Operations Other Than War (MOOTW). Characteristically joint in nature and featuring strategic, operational and tactical considerations a ...
展开
In many cases Special Operations Forces (SOF) are the first to arrive in the areaof Military Operations Other Than War (MOOTW). Characteristically joint in nature and featuring strategic, operational and tactical considerations a MOOTW can be politically sensitive and require that the theater Commander-in-Chief (CINC) and the National Command Authority (NCA) be kept well-informed. Therfore, it is critical that the Joint Special operations Task Force (JSOTF) conducting a MOOTW have reliable communications from the tactical through the strategic level. This paper identifies authoritative guidance and resources avilsole, develops practical tenets, and applies operational art to assist the reader in understanding and planning reliable JSOTF communications in support of MOOTW.
收起
摘要 :
The Department of Defense's Rapid Reaction Technology Office (RRTO) issued a 'Strategic Communication Science and Technology Plan' in 2009 that surveyed the government's programs in this area and their gaps. To keep abreast of the...
展开
The Department of Defense's Rapid Reaction Technology Office (RRTO) issued a 'Strategic Communication Science and Technology Plan' in 2009 that surveyed the government's programs in this area and their gaps. To keep abreast of the latest technological developments, this report is being updated for FY 2012. The updated report discusses domains for future investment in research and development (R&D) ,- identifies gaps and proposes new science and technology (S&T) initiatives; and surveys current S&T programs. The updated report finds that there has not been adequate investment in the technological gaps identified by RRTO in 2009. Furthermore, the U.S. government has made limited R&D investments in using social interaction technology, persuasive technology, and immersive virtual environments and simulation games for communication and persuasion areas of R&D not discussed at length in RRTO's 2009 report. CNA reached this conclusion after surveying current U.S. government programs, reviewing recent academic literature on technology for communication and persuasion, and consulting with experts inside and outside the U.S. government. Based on its analysis of these gaps, CNA has identified several areas for investment, particularly in the digital realm.
收起
摘要 :
In today's globally connected world, the United States Government needs to devise and implement a program to drive its strategic communications and successfully use information as an instrument of national power.
摘要 :
The strategic plan outlines five key areas for how we can reach that future: (1) Mobilizing More Volunteers; (2) Ensuring a Brighter Future for All Youth; (3) Engaging Students in Communities; (4) Harnessing Baby Boomers Experienc...
展开
The strategic plan outlines five key areas for how we can reach that future: (1) Mobilizing More Volunteers; (2) Ensuring a Brighter Future for All Youth; (3) Engaging Students in Communities; (4) Harnessing Baby Boomers Experience; and (5) Supporting Disaster Preparedness and Response (pending approval from the Office of Management and Budget).
收起
